Born in Varese in 1970, Luca graduated in Business Organisation at the Bocconi University. He posseses a solid quantitative background, a strategic view, a strong drive for results, but also an innate need to get his hands dirty, which helped him to develop a cross-discipline understanding of marketing and communications. He brings with him a wealth of experience gained in Volkswagen Bank , Pirelli Tyres and Pappafood (an emerging restaurant company in the Milan area), as partner and managing director. In 2013 he was involved in the start-up of Wineverse.it, the most innovative Italian wine e-commerce company, whose procurement and selection activities he still coordinates. A long-time food and wine lover, in Aldo Segat Studio Luca is in charge of business development and marketing & communication strategy.