Born on the shores of Lake Como in 1968, Valeria entered into Communications in 1989 in Milan. She cut her teeth at FCA, Ayer, Dorland, G2/ Grey Group, creating campaigns for Banca Intesa, Vichy, Diageo, Emirates Airlines, Molteni & C., Dada, B&B. As a creative director and a freelance, she furthered her experience on Italian and international clients such as: Natuzzi Group, Corriere della Sera, British American Tobacco, DOOC, Reckitt Benckiser, P&G and Allianz. Valeria is a passionate copywriter, obsessive about language and its rhythms and registers, rejecting the commonplace, adjusting her style for both off and on-line initiatives. In 2013 she created a very personal project: "A Riveder le Stelle", available at www.ariles.it together with a multimedia e-book collection on the authentic sights of Italy.